Privacy Policy


This website complies with the DPA (Data Protection Act 1998) and with the GDPR (General Data Protection Regulation) which came into effect from May 2018. We will update this policy accordingly after the completion of the UK's exit from the European Union, as required.

Your Privacy and Cookies used on this website
Your statutory rights are not affected by any of the following website policies. Freshwater Pearls Jewellery is committed to protecting your privacy and this Privacy Policy sets out what information we collect, how we collect it, and what we do with it.

Use of 'Cookies' via our website
On our website, we use “cookies” - small pieces of data sent from our web server to your computer and stored in a text file on your hard drive. Cookies allow us to identify your computer but not you personally. You can set your web browser to refuse cookies. We use cookies to measure site usage and related information. If you are making a purchse we may also use cookies to keep track of the transaction from one web page to another. We do not use cookies to collect any personally identifiable information or to associate website users with any advertising or marketing systems on our website or business systems. We collect information purely relating to customer trends and patterns.

Links to other websites
Any other web sites linked from this website may have their own cookie placements and Privacy Policies and are not under our administration.
These sites may send you cookies and collect data and personal information. We are not responsible for the actions, content or the privacy policies of those websites to which our website may link.

Collecting information
When you register with us for a shop account you supply the following Information about yourself such as name and job title, contact information (including email address), demographic information such as postcode, preferences and interests and other information relevant to our customer service.

Requesting to remove your data
You may request that your data is removed and that we delete your account with us at any time. You may, in addition, request an export of the data that is held about you by contacting us at 

Information is also collected when you make a purchase with us ie the product(s) you purchased, the time of order, delivery address details and your payment method. Our site collects this information in a secure encrypted script and will pass this across to our payment providers - we do not store any payment card numbers or details on our site or its servers, nor is this information visible to us in any way.

Our Use of Your Information
We may use your information for our secure payment service providers for the purpose of providing you with our payment processing services ie PayPal. Only information necessary for this purpose will be disclosed to them in order for them to act as payment processors on our behalf. Our preferred payment provider is fully compliant with the requirements.

We will not pass on any information we collect unless in the course of an external audit as detailed below.

We may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes. 

This policy is effective from 25th May 2018.

What we do with the information we gather
We use information for our accounting and customer management systems, and in particular for the following reasons:

Internal record keeping
We may use the information to improve our products and services. All information is kept on password-protected devices and is accessible only by authorized staff and management. Any information held on servers we use to host our websites and in particular those which you can access as a registered customer when signing up for any account with us, is held on fully GDPR compliant systems with encrypted password-protection in place.

External Auditing
We may include information about our customers held on record for auditing by our appointed accountants and for submission for any HMRC auditing. Information is retained in accordance with the current legislation for United Kingdom businesses.

You may request an export of your information held by us or request that all your data be removed.

By asking you to tick the check-box by the statement "I have read, agree and understood the Terms & Conditions" at the time you register, or make a purchase, you supply Your Information via our website and you agree that we can retain this information for use in conducting our business.

Direct Marketing Material
We may choose to contact you with offers of goods and services, and forthcoming events when you have opted in to our mailing list. You can choose to opt in to our mailing list when you register your details with us, or by the "subscribe to the VIP List" link on our website. We use a fully GDPR compliant mailing list service.

If you wish to unsubscribe from our mailing list you may do so at any time by clicking the unsubscribe link in the footer of any marketing email you receive from us or by contacting us.

Updating this Privacy Policy Terms and Conditions
a) These terms and conditions only apply to the use of this website and its current terms of business.
Any links to other sites from material published here may take the user to other domains subject to their own separate Privacy Policies.

b) We may at times convenient to us change these terms and conditions without prior notification.

Please ensure you read these through to be clear about our Privacy Policy.

Security Statement
We have taken all reasonable steps to have in place appropriate security measures to protect your information, and our systems have been built on industry-standard software.